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Sharon L. Reddy

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Reddy's Award Winning Book

Crossroadspub.com

26 JAN 01 - LOG

Sharon Reddy

My bio reads like a training program to be an SF writer. I majored in 'everything' in the several times I went to college and I changed jobs with great frequency. After I'd learned the job, reorganized it to make sense, and integrated the output into the system more efficiently, I NEEDED to do something else. Kelly Services liked me and I stayed with them longer than any other employer.

I managed to 'postpone the inevitable' several decades by reading every SF book available. Right up until there were suddenly a huge number of them, and none of them satisfied me intellectually. Fan fiction 'saved my life.' It was rife with fresh ideas. Since that was what I was starving for, above average writing skill was dessert, very nice when you got it WITH sustenance.

At that time we were in Juneau. I knew exactly what was going on in the publishing industry because I was living with the cause. It was daily political debate in the capital of Alaska, in the Elks Lodge, in the Moose Lodge, the VFW... cheap paper would be gone at the end of the century. The EPA would grant no more extensions on the process that was poisoning the sea around pulp mills. The Forest Service wasn't going to renew clearcut permits.

When I wrote my first volume of fan fiction, I learned I was too good to play in that league. That didn't mean I was good enough to be a pro. Raw talent and very good basic skills are what I had to begin my training. I wrote all day everyday for almost seven years. That's when I expected e-publishing to have some stable good businesses. I wrote for e-publication. I write "romantic brain candy," fast-paced adventures to engage the minds of all the other 'smart girls' I hang out with at cons.


Baryon: hope you are doing well
JaniceMars: Spinner! Good to see you!
JaniceMars: How's the connection?
Kodos: And a carbon copy of that greeting to you.
Baryon: Hi Spinner
Spinner: I was NOT sure I'd make it. ISP having problems.
Kodos: BRB.......
Spinner: They think they've got it fixed, but if I disappear...
Baryon: we know how that goes
JaniceMars: Hiya Dave.
Baryon: Hi Dave
Spinner: Qwest supposedly fixed it twice already.
DaveKuz: Hi!
Spinner: Hi, Dave. Been a LONG time since we were last in a chat, on Prodigy.
DaveKuz: True.
* JaniceMars never played well with Prodigy
Spinner: I'm sure I should know Kodos..
Baryon: Spinner, are you ready or shall we wait a few more minutes before we start
Spinner: I'm here.
Spinner: Start whenever.
Spinner: Oh, I'm a slow typist, so apologies in advance.
* JaniceMars raises hand with question
Spinner: Janice
Baryon: OK Jan
JaniceMars: Sharon, you've been a proponent of ...
JaniceMars: epublishing for a long time. Is there a particular reason you feel electronic publishing is better than pulp?
WizardVonOdd: That be mucho better.
WizardVonOdd: Howdy, y'all.
Kodos: Howdy.
Spinner: Many, but they're based in economics and e-pub is inevitable for the same reasons.
Spinner: The cost of print pub and physical distribution severely limits the variety of books that will be published
Spinner: They have to appeal to the mean, average, to sell enough.
Spinner: Now that cost is going up vastly as paper becomes more expensive.
Spinner: It CAN'T ever be cheap again.
Spinner: Done
Baryon: Hi Wiz, Spinners answering a question from Jan
JaniceMars: Thanks Sharon.
WizardVonOdd: Playing devil's advocate, it doesn't appear that publishing is very limited, variety enough even for my multifaceted tastes.
Spinner: When's the last time you read a good space opera for smart people?
WizardVonOdd: Would I feel even more overloaded with info if we were to wholly embrace an e-published world?
WizardVonOdd: Does HEGEMON'S SHADOW count? G
Baryon: Spinner, how did it feel to win the Dream Realms Award for Heroes Need A Captain
DaveKuz: .
Spinner: it was written for a seventh grade reading level.
Spinner: Surprising. I didn't expect it at all.
Spinner: I rather thought I'd get Experimental for Hardline Lifer and didn't *grin*
Baryon: And Crossroads had three winners total...how do you explain your magic touch for picking winners
Spinner: They picked us.
JaniceMars: But you picked the books, initially, didn't you?
Baryon: yes, but you picked them out to publish, that goes back to you
Spinner: I actually wasn't owner when Kate and Steve signed on.
Spinner: Well, in a way it does. I was an author with Crossroads and doing website and advising Ken and did some promoting.
Spinner: Ooh, hope I didn't make him mad.
JaniceMars: Not to worry.
Baryon: no, he is sometimes a shortened visitor
Spinner: ALL print pubbed SF is written for 7th grade reading level. It's 'required'.
JaniceMars: LOL, I'd like to find a vocabulary list somewhere that tells me who to write for 7th graders then.
JaniceMars: who=how.
Baryon: No wonder I have problems, my grammar checker says mine is tenth grade level
Spinner: Yes, Janice, the only 'heavy readers' I know who read at that level are under the age of 8
Baryon: How has Crossroads grown since you took over?
Kodos: So 'm', just how do you pronounce your name?
m: mandy..m for short
Spinner: We brought Steve Lazarowitz on board, added, an Art Director, a Children's AQ editor, ten or twelve editors, 5 composers, a couple dozen illustrators and cover artists.
Kodos: Do this people all work on commission---or are they salaried? (If you don't mind me asking)
JaniceMars: .
m: .
Kodos: Ditto.
Spinner: Crossroads is built to FUNCTION as an artist's cooperative. it's built to eventually make 6.5% profit, but we all work on royalties. Invest our labor in our combined creation and share in the long-term profitability.
JaniceMars: Cool.
JaniceMars: I've always wondered how publishers select their illustrators...
Spinner: Our Art Director finds them or they find her.
Kodos: Are the royalties 'pooled'---and all artists paid the same---or does an artist only get paid if 'his author' sales a book whose cover he did? I'm curious.
Spinner: Each of us gets royalties for the books on which we work. there are a few who get them on all because they work on all, like Steve, and Leslie, and the head editor, media contact...
DaveKuz: Interesting concept for company operations. I suspect it might succeed partly because of that.
Kodos: So theoretically, a good artist might do a cover for an ebook that, for whatever reason, doesn't sell well. And, conversely, a 'lesser artist' might make more money, having done the cover for a better selling ebook. That's an interesting system. .
Spinner: No artist does ONE cover.
Kodos: I realize that. But it's clear that the artist's income is directly tied to how good a writer he's attached his cover too. At least, largely so.
Spinner: Currently, we're publishing about ten a month, but it's going up.
DaveKuz: Considering how much a good cover has to do with promoting sales, I doubt that one artist could be considered less talented than another under those circumstances.
Spinner: Well, the artists get to look at the book and can say 'Not for me'
Baryon: Dave, has had some good covers
Spinner: he'll get more. *grin*
Kodos: Dave, I've viewed the quality of covers on Hardshell, for instance. And the quality is by no means anywhere 'uniform'. Some are excellent, others...well.....
JaniceMars: How much do covers influence sales of ebooks though? I mean, where do people see them?
DaveKuz: I quite agree, Kodos.
Spinner: Every book gets a display page on our site. hello
DaveKuz: I think the covers matter when viewing ebooks at Barnes & Noble's web site.
m: hi bear
Kodos: Janice: I've heard covers are very important to print books. An average sci-fi book cover can cost from $1500 to $3000, by what I've heard.
Baryon: Hi Bear, join us in our Chat with Sharon Reddy of Crossroads
DaveKuz: Those might be small, but they have to compete with several others that might be visible at the same time in several of their listings.
Spinner: I think our covers are pretty 'uniform' in quality. There aren't any, except some for Paradox Equation that aren't good. I'm finally getting covers for those, by Judith Huey
Spinner: Yes, Kodos, they are, but there are very few artists getting that money for covers.
Kodos: Spinner, do you writers get any say in choosing their Crossroads cover artist? Or is that not an option?
Spinner: An author can ask for a different artist just as an artist can ask for a different book. they can also request a specific artist.
Kodos: Well, that's good to know. I wonder if that option is typical for epublishers....
Spinner: Sometimes authors ask for artists not under contract and we ask the artist if they'd sign one so we can pay them.
DaveKuz: Okay, I'd like Michaelangelo... :)
JaniceMars: LOL, Dave.
DaveKuz: What do you mean he's dead? I didn't even know he was ill.
sinnamon: so you DID invent that time machine!
Spinner: Sorry, St. Peter has him doing a fresco on the Pearly Gates and he's not available.
JaniceMars: Sharon, I'm seriously considering getting a PDA sometime before August. Is there any that you consider best for reading ebooks?
Baryon: Got a nice Bottocelli you might like
m: Who designs the title graphics?
Kodos: Would you settle for a nice Botulism instead?
DaveKuz: :)
Spinner: PDA, Visor. Cheaper and you just stick in batteries, but I suggest a Franklin Bookman for reading.
Spinner: eBookman?
Spinner: the one coming out.
Spinner: I love my Rocket, but don't like Gemstars proprietary ... attitude.
Baryon: Spinner, do you have a writer you read for pleasure?
Spinner: Several hundred. I really like Kate's books and Lynn's historical and Roberts and...
Spinner: Mine
DaveKuz: What a coincidence! I like Mine, too. ;)
JaniceMars: lol
Spinner: The two authors that had the most influence on me were Heinlein and Dickson, but my favorite book of all time is Brin's Practice Effect.'
Baryon: I've gotten hooked on Atk Butterfly and he has a couple that need to get back on the available list
Kodos: <---has never read 'Mine'. Is he any good?
Baryon: Mine was a terrific book by Robert McCammon
Spinner: *grin* she.
DaveKuz: By the way, Spinner, what kind of marketing plans do you have or hope to use?
DaveKuz: I've noticed that some epublishers have their own bestseller lists and then have let those lag behind in keeping their sites updated.
Spinner: hope to use is about it. I don't have time to put any into effect, Thankfully, many of our authors are making sure they get put into effect and coming up with great ideas I never would have.
Baryon: Everyone, be sure and vote in the P&E Poll
Spinner: We subbed to the bestseller list that several put together for epubs.
Spinner: One of the great ideas our authors came up with is a collection of stories and books samples that will be out and free about mid-Feb
JaniceMars: Cool!
Baryon: terrific
DaveKuz: I agree. That is a good idea.
Spinner: It's going to be good. Jo Popek, Steve, Kate, Laraine... Good stuff
Baryon: a bunch of my favorites
JaniceMars: How does an author go about submitting to Crossroadspub?
Spinner: There will be a bit of everything in it. We've got some good historical and children's authors contributing too.
Spinner: Our manuscript submission guidelines are at http://www.crossroadspub.com/Manu.htm
JaniceMars: Thanks.
Spinner: They're currently open because Doc Glad hasn't yelled she's buried yet.
JaniceMars: Doc Glad?
Spinner: She's our acquisitions editor.
Spinner: Gladys Fackler
JaniceMars: LOL, I like the name.
Spinner: Neat lady
* Baryon envisions images of Doc Savage's Sister
DaveKuz: ROFL!
Spinner: Oh, I will TELL her that one.
DaveKuz: with matching wardrobe, of course!
JaniceMars: Natch
DaveKuz: (remembers always seeing images of Doc on book covers with torn shirts)
Spinner: We've been working hard to bring even the oldest of our books up to pro level
JaniceMars: What do you consider "pro" level?
DaveKuz: Well, that probably killed my chances with my latest submission.
DaveKuz: :)
Kodos: Was that Robert Howard who created "Doc Savage"?
Spinner: We've also been training editors who have all the right 'credentials'
Baryon: No Kenneth Robeson
sinnamon: Ken Robeson was the pen name
Kodos: Who then created "Conan the Barbarian"?
sinnamon: that was Howard
Baryon: Robert E Howard
Kodos: Okay...
Spinner: Pro level... Smooth, well-paced, cleanly written...
Baryon: You have several on your site that are there already, Dave, Steve, Patrick
Spinner: Polished. That's what good editors help authors do.
JaniceMars: Okay. So you envision more editor/author interaction in the future.
m: .
Spinner: Jonathan, Lynn, Priscilla and Phyllis Modeland and Randall Silvis are great.
Kodos: Isn't Randall Silvis also 'New York' paper published?
m: Mode-land...great name...
Spinner: Well, I don't know how there could be more, Janice. We've gone back and reedited some of the older books. Every author works with an story editor until both are satisfied, then the book goes to copyedit and the author works with that editor.
Spinner: yes, he is. So is Phyllis. we've got some by Patricia White and... Lots of great authors.
Spinner: Phyllis was Rossiter, now Modeland. Terrific romantic adventure.
Baryon: a god many people are already embracing ebooks, how much longer do you think it will be before the general public accepts them?
Kodos: 4<---remembers a sci-fi movie that had an 'inter-rossiter' in it....
m: what is a rossiter..then?
Kodos: A cut-rate version?
Spinner: Well, they aren't going to have much choice about accepting them. Print publishing is bleeding red ink and the big corps didn't get big LOSING money.
Baryon: and all they are looking for is "Best Sellers" instead of good books
DaveKuz: I agree. The only things the big corps have going for them right now are deep pockets for marketing and promotion.
Spinner: The owners of all those big print publishers are multimedia corps. they made their money in electronically distributed entertainment.
JaniceMars: And Speculative Fiction authors are the red-headed step-kids when it comes to that marketing and promotion, Dave.
DaveKuz: Perhaps, but things like the Readers Poll are slowly changing that.
Spinner: Epub has been a plan for over a decade. About 3 years and people will begin thinking one buys a POD after one is sure the book is a keeper.
Baryon: Vote early and often
DaveKuz: Clearly, Crossroads is doing some things right. They're currently in 2d and 3d place in book/ebook publishing.
DaveKuz: Of course, once those are combined, they're in first.
Spinner: *grin*
Spinner: Our readers like us, and so do our authors.
DaveKuz: Just one of those things (minor problem) we've encountered that can't be fixed while the voting is still live.
Baryon: seems most of the ebooks I've reviewed have been or will be Crossroads titles
Baryon: or at least have a book on Crossroads
Spinner: Our authors and our media contact all work to get books out for review.
Kodos: Baryon, how do you have the time to read all those books? How many DO you read, as far as books sent for review go?
Kodos: Test
Kodos: Test
Kodos: Trying to get rid of this bold.
Kodos: There!
Baryon: I read at least 4 a week more if possible
DaveKuz: Kodos, didn't you know he has them all printed out in Braille so he can read with one hand while driving?
Baryon: read 4 last weekend and only one so far this week
Kodos: Straight through? That's amazing. Well...pretty impressive, at least.
JaniceMars: LOL, Dave.
Spinner: I used to read about ten a week, but I only watched specific TV shows, and not many
Baryon: I've been accused of worse
Baryon: only 8 hours of TV a week
Spinner: I didn't start writing until I was 42
Spinner: I averaged one show a week.
DaveKuz: Gee, you've accomplished a lot in just one year. :)
Kodos: Robert Heinlein started roughly about the age as well, if I recall.
Baryon: started writing at 12 but not published (fiction wise) until I was 52
JaniceMars: Spinner, is there an advantage to starting writing at a later age?
JaniceMars: As opposed to 25.
Kodos: Your fingers aren't as wrinkled, maybe?
Spinner: Robert Heinlein and I grew up in the same town. Kansas City. that may be some of why people say some of my work reminds them of his. another reason is he also used 'culture as antagonist in some books
Kodos: At 25...
Kodos: I liked all his early books, some of his later ones.
Baryon: Spinner, you do get the print copies of Baryon I send, and do the reviews help(am I fishing or what)
Spinner: I'm rather that way about his work to Kodos
Spinner: Dickinson had more personal influence. Tactics of Mistake was why I took Logic. loved it.
DaveKuz: Barry will be looking forward to next year's poll when Promotions sites/publications, resources, and music are added.
Spinner: BTW, I'm 54
JaniceMars: 47 here, Spinner. A lot of the folks who come here are 30-50. Do you think the "aging" of the fanbase is dooming Speculative Fiction?
Spinner: Sorry almost missed that one. Yes I get the print copies. Even read the rest of it. *grin* Real compliment because I don't have time to read much.
Baryon: Thanks...I needed to hear that
DaveKuz: Late here. Have to leave. Night, all!
Baryon: Night Dave
Kodos: So you Truman was presiding when you were born....
Spinner: No, Janice, I don't. I think fandom has been injured by 'copycat' movies and books and far too many of the 'who cares about the story, just throw another 5 gallons of fake blood on the set.'
JaniceMars: Nite Dave
Spinner: Night Dave
Spinner: missed
Kodos: Nyte Dave
Baryon: or the T&A angle if not blood like the Friday13th movies
JaniceMars: So the fact there are a lot of fans are 30+ is a good thing?
Spinner: Exactly
Spinner: they're bringing their grandchildren to cons.
Baryon: even great grandchildren to some
JaniceMars: LOL... yes, saw that at Chicon.
Spinner: yep, brought kids, grandkins, not great grands
Spinner: now great-grands
JaniceMars: Sharon... do you go to conventions and will you be at the Milleniumcon in Philly?
Spinner: Yes, I go to cons WHEN I can, but no, I won't be there. I'm in New Mexico and the big cons I hit are mostly west coast or Texas.
Kodos: 6<-----native Texan here.
JaniceMars: Sharon, I wanted to ask you which of the genres is the best seller for Crossroads.
Spinner: Speculative fiction, but we have more of that than anything else, right now. That will be changing. We're going to have a much better balance in a year.
JaniceMars: What other genres do you expect to add?
JaniceMars: Romance? Mystery?
Spinner: We don't actually do genres, Janice, but we've got some great non-fiction, autobio, and a lot of mystery, mainstream and historical coming soon, as well as many more YA and children's
JaniceMars: Cool!
Baryon: I/We really appreciate you coming to be with us tonight. Keep up the good work.
Baryon: Anyone have anything else?
JaniceMars: I've been thinking about writing YA SpecFic, as I have a niece & nephew who need to be infected with the SF bug.
Kodos: I fear the end is near.....
Kodos: Cyber death is approaching....
JaniceMars: Yeah..I have a couple more if you don't mind Sharon.
Spinner: We don't do the... usual romance because there are so many that specialize in it and are good at it. Our romance is more romantic adventure. still romance, but a bit faster paced that the usual.
Spinner: I recommend Larraine Barker's Obsidian Quest.
JaniceMars: Sharon, from the picture you sent for your link/log page I get the impression that you are chief cook and bottle washer as well as owner. Do you actually burn all the books personally?
Spinner: This has been fun, but I'm actually working on a new book and left my heroes about to go out and 'take out the garbage' at a spaceport.
Kodos: I saw that picture too...that black cat looks just like mine....
Spinner: Yes, Ken and I do it. he's still partner and prez.
JaniceMars: Okay...I'll save the other questions for another time. Thanks Sharon!
Kodos: Well, is this The End?
Spinner: I've been building this business so that every job I'm doing can be done by someone else and the pay structure is set up for it.
JaniceMars: Hopefully that will be soon!
Baryon: Where do I send my ersume?
JaniceMars: 8^D
Baryon: resume
Spinner: to me, of course. *grin*
Baryon: lol
Kodos: Is it a 'resume' or an 'e-sume'?
Spinner: heeheehe
JaniceMars: Sharon... I'll send you a text version of this log for your approval toot sweet. Thanks so much for coming out and answering our questions tonight.
Spinner: it's been fun and I wasn't sure I was going to make it, so I'm sending thanks to Bill, the guy at my ISP who said he'd KEEP me connected.
JaniceMars: Thank him for us too!
Spinner: I will.
Spinner: Goodnight all
Baryon: Best to all and thanks


Questions From the Mini-Board
Are there more books coming soon? Will any be the same kind of heroic adventure as Starvan?
Rolan
= Wednesday, January 17, 2001 at 09:24:46 (PST)
I've got a number of new books coming out soon. There are several that are that 'type' of adventure, but Heracles Bequeathed is probably 'the book' you'll enjoy most.
Spinner
= Thursday, January 18, 2001 at 04:51:13 (PST)

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